📋 Claude Cowork Prompt Library
The UGC Growth
System Behind
1.6B Views
10 workflows. 30 copy-paste prompts. The operational infrastructure that used to require a full campaign team — now behind a single Claude Cowork session.
00 / Before You Start
Read This Before Running Any Prompt
How This Works
- These prompts are designed for Claude Cowork. Open Cowork before running any workflow.
- Every prompt uses bracketed placeholders. Replace [ALL CAPS VARIABLES] with your specific product, audience, and campaign context before running.
- The prompts follow Plutus frameworks built from 1.6 billion views of real campaign data. Do not change the diagnostic sequence.
- AI removes the low-value work. Creative direction, pattern recognition, and creator infrastructure still require a human. These prompts make your judgment 10-20x faster — they do not replace it.
- Start with Section 01 (Content Research) before anything else. Every other workflow depends on the customer language it surfaces.
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Watch This First
How to Install This Library in Claude Cowork
A 5-minute walkthrough showing how to load these prompts, set up your context document, and run your first workflow end to end.
Watch the setup tutorial →
Contents
10 Workflows. 30 Prompts.
Every prompt maps to a specific stage of a UGC campaign. Run them in order for a new campaign. Run them individually to fix a specific problem.
The Shift
What Changes When You Run This System
Before
3-4 people. 5-10 days to find a winning angle. Customer research done manually. Scripts written from scratch. Creators briefed inconsistently. Underperforming videos left undiagnosed or killed too early.
After
1 operator. Hours not days. Customer language surfaced in minutes. Scripts generated end to end. Creators briefed consistently. Every underperforming video diagnosed to one variable to fix.
The constraint that does not change: Creative direction, pattern recognition, and creator infrastructure still require a human with taste and judgment. These prompts make that human 10-20x faster. They do not replace the system.
01 / Content Research
Mine Customer Language Before You Write a Single Word
The exact words your audience uses to describe their problem are your hooks. Not a paraphrase. Not a summary. The verbatim language. These three prompts surface that language from TikTok comments, Reddit threads, and Amazon reviews.
Creators who skip this step rely on guesswork. Creators who do it consistently have an unlimited supply of angles that already resonate.
You are a customer research analyst specializing in UGC content strategy.
I need you to analyze the comment sections of viral TikTok videos in my niche and extract the exact language my target audience uses to describe their problem.
My product: [PRODUCT NAME AND WHAT IT DOES]
My target audience: [DESCRIBE YOUR ICP — AGE, SITUATION, PAIN POINT]
Niche keywords to search: [3-5 KEYWORDS TO FIND RELEVANT VIDEOS]
From the comment sections, extract and organize:
1. EXACT PHRASES people use to describe their problem (copy verbatim, do not paraphrase)
2. RECURRING QUESTIONS that appear across multiple videos
3. EMOTIONAL LANGUAGE — words that signal frustration, desire, or urgency
4. OBJECTIONS people raise about existing solutions
5. SPECIFIC SCENARIOS people describe (e.g. "I was up at 2am and...")
Format as a structured list under each category. Flag any phrase that appears 3+ times — these are your highest-priority hooks.
Do not summarize. Do not paraphrase. Copy the language exactly as it appears.
You are a customer research specialist. Your job is to extract raw, unfiltered pain points from Reddit threads in my niche.
My product: [PRODUCT NAME AND WHAT IT DOES]
Target subreddits: [LIST 3-5 RELEVANT SUBREDDITS]
Core problem my product solves: [ONE SENTENCE DESCRIPTION]
Search these subreddits for posts where people describe struggling with [THE PROBLEM YOUR PRODUCT SOLVES].
For each relevant thread, extract:
1. The EXACT words used in the post title (these become hook templates)
2. The SPECIFIC DETAILS people include when describing their situation
3. The FAILED SOLUTIONS they mention having already tried
4. The EMOTIONAL STATE they describe (embarrassed, frustrated, desperate, etc.)
5. Any SPECIFIC NUMBERS or timeframes mentioned
Organize by emotional intensity — highest frustration at the top.
These phrases go directly into scripts. Preserve the original wording.
You are a direct response copywriter analyzing Amazon reviews to find purchase motivations and conversion angles.
Product category: [YOUR PRODUCT CATEGORY]
Competitor products to analyze: [2-3 COMPETING PRODUCTS ON AMAZON]
My product's core benefit: [WHAT YOUR PRODUCT DOES BETTER]
Analyze the reviews of these competing products and extract:
1. PURCHASE TRIGGER PHRASES — the exact moment or reason people decided to buy
2. OUTCOME LANGUAGE — how they describe the result ("now I can...", "I no longer have to...")
3. GIFTING CONTEXT — who bought it for whom and why
4. WISH LIST LANGUAGE — things they wished the product did or included
5. BEFORE STATE — how they describe their life before finding the product
Flag reviews that tell a specific story. A review that says "my husband hasn't cooked in 17 years and now he makes breakfast every Sunday" is a video script waiting to be written.
Output: A ranked list of purchase angles from most emotionally resonant to least.
02 / Winning Ad Angles
Identify and Brief Angles Across Your Entire Creator Roster
An angle is a specific way of positioning the product. Not the format. Not the script. The central idea the hook is built around. These prompts generate angle hypotheses from your research, test them against the Plutus framework, and brief them across your creator team in minutes.
You are a UGC strategist specializing in angle development for app and digital product campaigns.
Using the customer language research below, generate 10 distinct angle hypotheses for my campaign.
My product: [PRODUCT NAME AND CORE BENEFIT]
Target audience: [ICP DESCRIPTION]
Customer language research: [PASTE OUTPUT FROM RESEARCH PROMPTS ABOVE]
For each angle, provide:
- ANGLE NAME: a 3-5 word internal label
- HOOK CONCEPT: the central idea in one sentence
- OPENING LINE: the first line a creator would say on camera
- TARGET EMOTION: curiosity / desire / fear / relatability
- WHY IT CONVERTS: which purchase trigger from the research it activates
Rank from highest to lowest conversion potential based on:
1. Specificity — does it speak to one person's exact situation?
2. Load-bearing product — would the video collapse without the product?
3. Desire before reveal — does it build want before showing the solution?
You are a direct response copywriter specializing in TikTok hooks for app and digital product campaigns.
Winning angle concept: [PASTE YOUR TOP ANGLE FROM THE PREVIOUS PROMPT]
Product: [PRODUCT NAME]
Target audience: [ICP]
Generate 20 hook variations for this angle applying these 5 hook elements:
1. EMOTIONAL DISRUPTION — specific and concrete opening moment
2. CURIOSITY GAP — make the viewer feel they are missing something
3. PROOF — one credibility signal delivered in one line
4. URGENCY — stakes and a timeframe
5. SECRECY — frame it as insider access
For each hook: write the text hook (on-screen text) AND the spoken hook (first words the creator says). They must be emotionally consistent but not identical.
You are a campaign manager writing a creative brief for a UGC creator program.
Product: [PRODUCT NAME AND CORE BENEFIT]
Angle name: [ANGLE NAME FROM PREVIOUS PROMPT]
Target audience: [ICP — BE SPECIFIC]
Top 3 hooks to test: [PASTE FROM HOOK VARIATION BUILDER]
The brief must include:
1. ANGLE OVERVIEW — what this angle is and why it will convert (2-3 sentences)
2. THE VIEWER — describe the exact person this content is for
3. WHAT TO SAY — the emotional journey: problem → tension → product reveal → outcome
4. WHAT NOT TO SAY — specific phrases, words, or framings to avoid
5. PRODUCT INTEGRATION RULE — the product must be load-bearing. If you removed the product, would the video still make sense? If yes, rework it.
6. DELIVERY NOTES — energy level, eye contact requirements, pacing
7. SUCCESS BENCHMARK — view threshold and engagement rate target
Format this so a creator with zero campaign context can pick it up and film within the hour.
03 / Creator Onboarding
Written and Ready Before Your First Call
The single most common reason UGC programs fail is inconsistent onboarding. These prompts build every document a creator needs — sourcing filters, DM outreach, and full program structure — in minutes.
You are a creator program manager building a sourcing and vetting system for a UGC campaign.
Product: [PRODUCT NAME]
Target audience demographic: [AGE, GENDER, LOCATION, INTERESTS]
Platform: [TIKTOK / INSTAGRAM / BOTH]
Posts required per week: [NUMBER]
Monthly budget per creator: [RANGE]
Build a complete sourcing filter including:
1. PROFILE REQUIREMENTS — follower range, minimum viral video threshold, face-on-camera requirement, device and location signals
2. GREEN FLAGS — specific signals indicating a high-quality creator
3. RED FLAGS — signals to immediately disqualify (manager in bio, brand logos, giveaway history, content aimed at under-18 audience)
4. SEARCH KEYWORDS — exact TikTok/Instagram search terms to find creators in this niche
5. VETTING QUESTIONS — 3 questions to ask in the first DM to qualify fast
Format as a checklist the sourcing team can run through in under 5 minutes per profile.
You are a talent acquisition specialist writing DM outreach for a paid UGC creator program.
Monthly pay: [BASE + BONUS STRUCTURE]
Posts per week: [NUMBER]
Time commitment: [ESTIMATED HOURS PER WEEK]
Account setup: [THEIR OWN ACCOUNT OR NEW ACCOUNT]
Product category: [BROAD CATEGORY]
Write a 3-message outreach sequence:
MESSAGE 1 — First DM (under 3 lines)
Goal: get a response. Signal it is paid, low time commitment, and not on their main page.
Format: "[paid collab] + genuine compliment on specific content + one-line hook"
MESSAGE 2 — Follow-up if no response after 48 hours (under 2 lines)
Goal: re-engage without being pushy.
MESSAGE 3 — Program overview (sent after they respond with interest)
Goal: enough to say yes without overwhelming. Cover: pay, time, content ownership, posting setup.
Write in a human, conversational tone. No brand voice. No formal language.
You are building a creator onboarding document sent to new creators on day one.
Product: [PRODUCT NAME AND WHAT IT DOES]
Platform: [TIKTOK / INSTAGRAM / BOTH]
Posts per week: [NUMBER]
Pay structure: [BASE + VIEW BONUS DETAILS]
Account type: [PERSONAL OR NEW ACCOUNT]
Communication channel: [WHATSAPP / DISCORD / SLACK]
Build a complete onboarding doc covering:
1. ACCOUNT SETUP — handle format, profile photo, bio copy, warm-up protocol (minimum 5 days, 1 hour per day engaging with niche content)
2. POSTING RULES — frequency, timing, hashtag limits (max 5), caption length (~10 words), font requirements
3. CONTENT RULES — what organic looks like vs what reads as an ad, product integration requirement, banned words
4. PAY SCHEDULE — when payments go out, how bonuses are calculated, invoicing process
5. COMMUNICATION EXPECTATIONS — response time, how to flag underperforming content
6. FIRST WEEK CHECKLIST — exact steps for days 1-7 before posting any branded content
Tone: direct and clear. A creator reads this in 10 minutes and knows exactly what to do.
04 / Content Diagnosis
Every Underperforming Video Diagnosed to One Variable
Most teams either kill videos too early or keep running them too long. The Three-Axis Video Diagnostic fixes both. Distribution, engagement, and conversion are three independent problems. These prompts run each axis separately and return one specific thing to fix.
The diagnostic rule: Never change more than one variable at a time between posts. Each axis gives you exactly one thing to fix — never three.
You are running Axis 1 of the Three-Axis Video Diagnostic. Axis 1 diagnoses distribution only.
Video data:
View count: [VIEWS]
Age of video: [HOURS OR DAYS SINCE POSTING]
Age of account: [DATE OF FIRST POST]
Last 6 posts view counts: [LIST THEM]
Known flags or shadowbans: [YES / NO / SUSPECTED]
Step 1: Is this video at least 48 hours old? If not, do not diagnose. Return: "Come back in X hours."
Step 2: Check account health. If most of the last 6 posts are under 300 views regardless of content quality, this is an account problem, not a video problem. Return: "Fix the account first."
Step 3: Diagnose distribution stall point:
- Under 500 views: hook failure. Problem is in the first 1-2 seconds.
- 500-3,000 views: retention issue. Hook worked but drop-off killed momentum.
- 3,000-15,000 views: healthy for a new account. Do not change the structure.
- 15,000+ views: breakout. Identify the specific variable that was different.
Output: ONE specific thing to fix. Not three. Not a list. One.
You are running Axis 2 of the Three-Axis Video Diagnostic. Axis 2 diagnoses engagement only.
Video data:
View count: [VIEWS]
Like count: [LIKES]
Comment count: [COMMENTS]
Share count: [SHARES]
Save count: [SAVES]
Notable comments: [PASTE COMMENTS IF AVAILABLE]
Calculate engagement rate: (likes + comments + shares) / views x 100
Diagnose:
- Under 2%: no emotional trigger. Identify which of the four engagement triggers is missing: unexpected detail, controversy, relatability, or direct question.
- 2-5%: solid. If skewing heavily toward likes with almost no comments, add a question or incomplete thought at the end.
- 5%+: strong resonance. If views are low despite high engagement, distribution is the bottleneck — return to Axis 1.
Check comment quality separately. Product-intent comments ("what app is this?", "where do I get this?") are the highest-value signal and cannot be inferred from the engagement rate alone.
Output: ONE specific thing to add or change. Flag any product-intent comments found.
You are running Axis 3 of the Three-Axis Video Diagnostic. Only run this after the video has cleared 3,000+ views AND 2%+ engagement.
View count: [VIEWS — MUST BE 3,000+]
Engagement rate: [RATE — MUST BE 2%+]
Conversion signal: [DOWNLOADS / INSTALLS / SIGN-UPS — OR "NONE VISIBLE"]
Video description: [DESCRIBE WHAT HAPPENS — HOOK, BODY, PRODUCT MOMENT, CTA]
Run the product integration test:
"If the product were removed from this video, would the video still make sense?"
- YES: product is not load-bearing. The video entertained but the viewer never felt they needed it.
- NO: product is structurally embedded. Check website congruence and audience location.
Check the six conversion pillars:
1. Product — does it solve a real, urgent problem?
2. Context — is desire built before the product is revealed?
3. CTA — is it earned or does it appear before sufficient value is delivered?
4. Trust — is the setting clean, delivery confident, language mature?
5. Website congruence — does the landing page match the video's specific claim?
6. Audience location — are views coming from the target geography?
Output: The specific pillar that is failing and the one change to make.
05 / Campaign Reports
Generated With Zero Manual Lift
Campaign reporting done manually burns hours every week on work that should take minutes. These prompts build weekly performance reports, angle health summaries, and creator scorecards from raw data inputs.
You are a campaign analyst building a weekly performance report for a UGC campaign.
Total videos posted: [NUMBER]
Total views: [NUMBER]
Top performing video: [VIEWS, ENGAGEMENT RATE, HOOK CONCEPT]
Videos over 3,000 views: [NUMBER]
Videos over 15,000 views: [NUMBER]
Average engagement rate: [RATE]
Conversion data if available: [DOWNLOADS / INSTALLS / SIGN-UPS]
Active creators this week: [NUMBER]
Campaign start date: [DATE]
Generate a weekly report including:
1. CAMPAIGN STATUS — healthy / stalling / broken (with one-line justification)
2. DISTRIBUTION HEALTH — percentage of videos that cleared 3,000 views
3. ENGAGEMENT HEALTH — average rate vs benchmark (2-5% solid, 5%+ strong)
4. TOP PERFORMER ANALYSIS — what made the top video work
5. BOTTOM PERFORMER PATTERN — what the lowest-performing videos have in common
6. ANGLE STATUS — which angles are ascending, flat, or declining
7. THREE ACTIONS FOR NEXT WEEK — ranked by priority, one sentence each
Format for a founder who reads it in 3 minutes.
You are running an angle analysis. Assess every active angle and return a clear verdict on each.
For each angle provide:
Angle name: [NAME]
Date first posted: [DATE]
Total videos with this angle: [NUMBER]
Average views per video: [NUMBER]
View trend: [IMPROVING / FLAT / DECLINING]
Best performing video: [VIEWS AND HOOK TEXT]
For each angle return:
- VERDICT: Scale / Hold / Refresh / Retire
- AGE ASSESSMENT: is it old enough to evaluate? Under 2 weeks = too early.
- SATURATION SIGNAL: declining because saturating, or because execution is inconsistent?
- IF RETIRING: what customer language from this angle is worth preserving?
- IF SCALING: which exact hook phrasing outperformed and becomes the template?
Rule: an angle over 4 weeks old with declining performance across its last 5+ iterations is saturating. Do not add volume to a saturating angle.
Output: A ranked table — Scale first, then Hold, then Refresh, then Retire.
You are building a creator scorecard used to make pay, retention, and creative direction decisions.
For each creator:
Handle: [HANDLE]
Videos posted this month: [NUMBER]
Average views per video: [NUMBER]
Best video this month: [VIEWS + HOOK CONCEPT]
Engagement rate average: [RATE]
Product-intent comments on their videos: [YES / NO / HOW MANY]
Brief compliance: [FOLLOWING DIRECTION / GOING OFF-SCRIPT]
Response time and communication: [FAST / SLOW / UNRELIABLE]
Score each creator across:
1. OUTPUT VOLUME — posting at required frequency
2. DISTRIBUTION PERFORMANCE — average views vs campaign benchmark
3. CONVERSION SIGNAL — product-intent comments and shares
4. CREATIVE COMPLIANCE — following angle briefs vs improvising
5. RELIABILITY — communication and consistency
Return a ranked scorecard with a one-line note on each creator: what to double down on, what to coach, and who to consider replacing.
06 / Competitor Monitoring
Market Intel Pulled on Command
The fastest way to find your next winning angle is to study who is already winning. These prompts reverse-engineer competitor UGC campaigns, identify their dominant angles, and surface the gaps your campaign can exploit.
You are analyzing a competitor's TikTok presence to determine if they are running a coordinated UGC campaign.
Competitor brand: [BRAND NAME]
Accounts to analyze: [LIST ANY KNOWN HANDLES OR DESCRIBE WHAT YOU FOUND]
Product category: [CATEGORY]
Assess the following signals:
1. ACCOUNT STRUCTURE — multiple accounts posting near-identical hooks with slight variations signals a coordinated campaign
2. POSTING PATTERN — zero to daily posting in the first week signals UGC, not organic
3. CONTENT CONSISTENCY — same setting, product, hook structure with variations
4. NAMING CONVENTION — real names or niche descriptors signal UGC; brand names signal owned accounts
5. CREATOR QUALITY — face-on-camera, US-based, iPhone quality, looks like a real person
Identify:
- Is this a UGC campaign? Yes / No / Suspected
- How many accounts appear to be running?
- What is the dominant angle?
- When did the campaign likely start?
- What is their current posting frequency?
You are reverse-engineering a competitor's content strategy to map their angle history and trajectory.
Competitor: [BRAND NAME]
Videos to analyze: [PASTE HOOK TEXT / DESCRIPTIONS OF THEIR TOP VIDEOS]
View counts per video: [LIST ALONGSIDE EACH VIDEO]
Date range: [FROM — TO]
Group their videos by angle. For each:
- Name the angle in plain language
- Date first used
- Number of videos posted
- Average views per video
- View trend: ascending / flat / declining
- Current status: still active or abandoned?
Identify:
1. Their WINNING ANGLE — highest average views with ascending or flat trend
2. Their SATURATING ANGLES — over 4 weeks old with declining performance
3. GAPS — problems their audience is expressing in comments that their content is not addressing
4. BORROWED FORMAT opportunities — angles working for them that could be adapted for our product
Output: A competitive angle map with a priority list of gaps to exploit.
You are adapting a proven content format from a competitor or adjacent niche to a new product.
Source brand or niche: [WHERE THIS FORMAT IS WORKING]
Format description: [DESCRIBE THE STRUCTURE — HOOK, BODY, PAYOFF, CTA]
Why it works: [WHAT EMOTIONAL TRIGGER OR MECHANISM DRIVES PERFORMANCE]
View count on source video: [NUMBER]
My product: [PRODUCT NAME AND CORE BENEFIT]
My target audience: [ICP]
Adapt this format by:
1. Keeping the core mechanic (hook structure and emotional trigger)
2. Replacing the product, context, and audience signals
3. Ensuring the product is load-bearing in the new version
4. Writing the adapted hook (text + spoken) and a 5-beat script outline
Test: if you removed the product from the adapted version, would the video still make sense? If yes, rework the integration.
Output: A complete adapted format brief ready to send to a creator.
07 / Script Variations
One Winning Angle Into 50+ Variations
When a format works, extract as much from it as possible before moving on. Run variations: adjust the hook, change a small detail, try a different visual. Keep the underlying structure intact.
You are writing Problem-Solution video scripts for a UGC campaign.
Angle brief: [PASTE ANGLE BRIEF FROM SECTION 02]
Product: [PRODUCT NAME AND CORE BENEFIT]
Target audience: [ICP]
Video length target: [15-30 SECONDS / 30-60 SECONDS]
Write 5 complete Problem-Solution scripts. Each must follow this structure:
1. HOOK — visual hook description + text hook + spoken opening line
2. PROBLEM DEEPENING — make the problem feel real and urgent in 2-3 lines
3. FAILED ALTERNATIVES — one line about what they have tried before
4. PRODUCT REVEAL — introduce the product only once desire is established
5. DEMONSTRATION — show the product solving the problem
6. RESULT — one specific outcome
7. CTA — earned, subtle, natural
Rules:
- The product must be load-bearing. Remove it: video must not make sense.
- Do not name the product until the final seconds or not at all.
- Delivery note on each script: energy level, pacing, eye contact requirement.
- Vary the opening scenario across the 5 scripts while keeping the same angle concept.
You are writing Hook-Fear-Proof-Reveal scripts — the highest-conversion format in the Plutus playbook.
Product: [PRODUCT NAME AND CORE BENEFIT]
Target audience: [ICP — BE SPECIFIC ABOUT THEIR FEAR OR INSECURITY]
Existing fear to surface: [THE FEAR ALREADY IN THE VIEWER'S MIND]
Credibility signal: [ONE SPECIFIC RESULT OR REFERENCE — ONE LINE ONLY]
Write 3 complete Hook-Fear-Proof-Reveal scripts:
HOOK: Stop the scroll and surface an existing fear. Use one of: aspiration, identity threat, risk, or emotional disruption.
FEAR: Name the problem and make it feel real in 2-4 lines. Use exact language from customer research. Do not exaggerate.
PROOF: One line. One credibility signal. Before the product reveal, not after.
REVEAL: Introduce the solution only once desire is fully established. Sell the outcome, not the features. The product is the reward, not an interruption.
CTA: Earn it. If it does not fit naturally after the reveal, remove it.
Delivery note: these scripts require high energy and direct eye contact. Flat delivery kills the conversion regardless of script quality.
You are replicating a winning video format across a creator roster. A video has gone viral. The window is short.
Hook text (on screen): [EXACT TEXT]
Spoken opening line: [EXACT WORDS]
Video structure: [DESCRIBE BEAT BY BEAT]
View count: [NUMBER]
What made it work: [YOUR ANALYSIS]
Number of creators to brief: [NUMBER]
For each creator, write:
1. A version of the hook adapted to their specific setting and persona (same concept, different delivery context)
2. The script — word for word, beat for beat, matching the original structure as closely as possible
3. One delivery note specific to that creator
Rule: do not restructure what is working. Change as little as possible. The goal is faithful replication across different personas, not creative reinvention.
Output: One brief per creator, ready to send immediately.
08 / Creator Outreach
Drafted and Personalized at Scale
Cold outreach to creators fails for one reason: it reads like a brand message, not a person message. These prompts write outreach that sounds human, personalizes at scale, and handles the most common objections before they are raised.
You are writing personalized cold DMs to potential UGC creators. Each message must feel written by one person to one specific creator — not a template blast.
Monthly pay: [BASE + BONUS]
Time commitment: [HOURS PER WEEK]
Posting setup: [NEW ACCOUNT — NOT ON THEIR MAIN PAGE]
Creator profiles (for each):
Handle: [HANDLE]
One specific video or content you genuinely liked: [DESCRIBE IT]
What stood out: [SPECIFIC DETAIL — NOT GENERIC PRAISE]
For each creator, write a DM that:
- Opens with "[paid collab]" to signal intent immediately
- References the specific content detail genuinely
- States pay, low time commitment, and not on their main page in one line
- Ends with an open question
Under 4 lines total. No brand voice. No formal language. Read it out loud — if it sounds like a marketing email, rewrite it.
You are writing cold email subject lines for creator outreach. The subject line determines whether the email gets opened.
Program pay range: [MONTHLY RANGE]
Product category: [BROAD CATEGORY]
Target creator profile: [DESCRIBE BRIEFLY]
Write 10 subject line variations. Rules:
- The dollar amount must appear in the subject line
- No emojis
- Under 8 words
- Must feel like it came from a person, not a brand
- Do not use words like "opportunity", "partnership", "collaboration"
Formats to include:
- Pure pay focus: "$X/month PAID collab"
- Pay + time signal: "$X/month, 3 hrs/week"
- Pay + specificity: "$X for [NUMBER] videos/week"
- Curiosity + pay: "Quick question — $X/month"
- Direct: "Paid content work — $X"
Rank from highest expected open rate to lowest.
You are handling creator objections in a DM conversation.
Pay: [FULL PAY STRUCTURE]
Account setup: [NEW ACCOUNT / THEIR ACCOUNT]
Content ownership: [WHO OWNS THE CONTENT]
Time commitment: [REALISTIC HOURS]
Product: [PRODUCT NAME AND CATEGORY]
Write a response to each objection. Each response: under 4 lines, human tone, addresses the concern directly without being defensive.
OBJECTION 1: "I don't want it on my main page / I don't want to damage my brand"
OBJECTION 2: "How much time does this actually take?"
OBJECTION 3: "What if the content doesn't perform? Do I still get paid?"
OBJECTION 4: "I'm already working with other brands"
OBJECTION 5: "Can you tell me more about the product first?"
For each response: answer the concern, then move toward the next step. Do not close before the objection is fully resolved.
09 / Campaign Health
Every Account Assessed With One Prompt
A campaign with 20 accounts running simultaneously has 20 independent health statuses. These prompts run a full account health check, identify shadowban signals, and produce a prioritized action list.
You are running an account health diagnosis for a TikTok UGC account.
Date of first post: [DATE]
Total posts: [NUMBER]
Average views — first 10 posts: [NUMBER]
Average views — last 10 posts: [NUMBER]
Warm-up completed: [YES / NO / PARTIAL]
Known flags or strikes: [YES / NO]
Giveaways run: [YES / NO]
Off-target viral moments: [YES / NO — DESCRIBE IF YES]
Posting frequency: [POSTS PER WEEK]
Diagnose and return one of four account states:
HEALTHY — account is building. Focus on content quality.
WARMING UP — account is under 14 days old or warm-up was incomplete.
FLAGGED / DAMAGED — most recent posts under 300 views regardless of content quality. Stop posting branded content. Engage like a normal user for 1-2 days.
AUDIENCE POISONED — follower base skewed off-target. Likely faster to start a new account than rehabilitate.
Return: the state, the evidence, and the one specific next action.
You are auditing a multi-account UGC campaign.
For each account:
Handle: [HANDLE]
Account age: [DATE OF FIRST POST]
Last 6 posts view counts: [LIST]
Warm-up status: [COMPLETE / INCOMPLETE / UNKNOWN]
Posting frequency this week: [NUMBER OF POSTS]
Any flags or unusual behavior: [DESCRIBE OR "NONE"]
Assess:
1. How many accounts are generating views vs dormant or suppressed?
2. Is the problem systemic (most accounts suppressed) or isolated (1-2 accounts)?
3. Are winning formats from top accounts being replicated across all others?
4. Is there geographic targeting drift on any account?
Return:
- CAMPAIGN STATUS: healthy / stalling / broken
- TOP 3 ACCOUNTS: what is working and why
- BOTTOM 3 ACCOUNTS: the specific issue on each
- SYSTEMIC ISSUES: anything affecting more than 3 accounts
- THREE PRIORITY ACTIONS: ranked, one sentence each
You are running a pre-post checklist on a video before it is published.
Account age and warm-up status: [AGE + COMPLETE / INCOMPLETE]
Niche engagement done today before posting: [YES / NO — MINUTES SPENT]
Hook description (visual + text + audio): [DESCRIBE ALL THREE]
Are all three emotionally consistent: [YES / NO]
If product removed, does video still make sense: [YES / NO]
Payoff timing: [EARLY / MIDDLE / FINAL SECONDS]
Dead air removed: [YES / NO]
Caption word count: [NUMBER]
Hashtag count: [NUMBER]
Font used: [TIKTOK CLASSIC / OTHER]
Any banned or flagged words in text: [LIST OR "NONE"]
Any clips reused from previous videos: [YES / NO]
Other accounts posted from same device in last hour: [YES / NO]
Run through all 12 checks. Flag any that fail. Return: READY TO POST or a list of specific fixes required before publishing.
10 / Content Calendars
Planned and Briefed Weeks in Advance
A content calendar built on an active angle map is not just a schedule — it is a testing system. These prompts build calendars that rotate angles deliberately, allocate testing budget across hook variations, and brief every creator on what to film and when.
You are building a 2-week UGC content calendar in the testing phase. Goal: identify a winning angle as fast as possible.
Number of active creators: [NUMBER]
Posts per creator per week: [NUMBER]
Active angles to test: [LIST 3-5 ANGLES WITH ONE-LINE DESCRIPTIONS]
Formats available: [TALKING HEAD / REACTION DEMO / SKIT / CAROUSEL]
Build a 14-day calendar that:
1. Distributes angles evenly across creators and days
2. Never has two creators posting the same angle on the same day
3. Ensures each angle gets a minimum of 5-7 posts before evaluation
4. Includes one "replication slot" per week for the best-performing video from the previous week
5. Leaves 20% of slots unassigned for reactive content
For each posting slot:
- Creator handle
- Angle name
- Format
- Hook concept (one line)
- Any specific delivery or setting notes
Output: A day-by-day table for 14 days across all creators.
You are building a 4-week content calendar in scale mode.
Number of active creators: [NUMBER]
Posts per creator per week: [NUMBER]
Winning angle: [ANGLE NAME AND BEST HOOK TEXT]
Winning angle age: [WEEKS SINCE FIRST POST]
Secondary angles in testing: [1-2 NEW ANGLES TO DEVELOP ALONGSIDE]
Build a 28-day calendar that:
1. Allocates 70% of slots to winning angle variations
2. Allocates 20% of slots to secondary angle testing
3. Reserves 10% for reactive or trend-led content
4. Includes a "Winning Format Replication Week" in week 2
5. Plans for angle refresh in week 4 if the winning angle shows declining trend
Flag: if the winning angle is already over 3 weeks old at the start of this calendar, begin replacement development in week 1, not week 4.
Output: A week-by-week overview with daily posting structure per creator.
You are converting a content calendar into individual weekly briefs — one per creator.
Weekly calendar data: [PASTE THE RELEVANT WEEK FROM THE CALENDAR ABOVE]
For each creator, build a weekly brief including:
1. THIS WEEK'S FOCUS — the angle(s) they are posting and why
2. POSTING SCHEDULE — specific days and times to post
3. VIDEO BRIEFS — for each post this week: angle name, hook (text + spoken), 5-beat script outline, setting and delivery notes, product integration checkpoint
4. THIS WEEK'S PRIORITY — if one video matters more than others, flag it and explain why
5. COMMENT SECTION INSTRUCTIONS — whether to seed a comment, what to reply to, how fast to respond
6. ONE THING TO AVOID THIS WEEK — specific to that creator's known tendencies
Format: short, scannable, actionable. A creator reads this in 5 minutes and knows exactly what to film.
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